Swiss watchmaker TAGHeuer said on Tuesday it won’t renew its association with brand ambassador Maria Sharapova, after the Russian tennis star said she had failed a drug test during the Australian Open. Their association began in 2004.
“Maria Sharapova was under contract with TAGHeuer until December 31, 2015. We had been in talks to extend our collaboration. In view of the current situation, the Swiss watch brand has suspended negotiations and has decided not to renew the contract,” the unit of French luxury goods group LVMH said in a statement.
Sharapova disclosed at a news conference on Monday that she had been taking a drug named Meldonium for over a decade for health reasons.
But the World Anti-Doping Agency (WADA) banned the drug from January 1, 2016.
Sharapova, the World No.7, said she didn’t notice that the drug was banned by the WADA.